Young Hearts Run Free

The term ‘shao nu xin’ or ‘the heart of a teen girl’ is essentially used in reference to items that appeal to the innate feminine tendencies of an adolescent female. The phrase is often used in China when people try to explain why a cute pink beauty brand might sell to a woman who may project an image of being edgy, strong, independent and empowered. This juxtaposition comes from a deep-seated cultural phenomenon that stems from the prejudice that all women have a dormant girly side remnant from their younger days.