Sophisticated Snacking

Nostalgic childhood flavors that bring adults back into a more carefree, youthful moment (think S’mores flavored churros or PB&J ice cream) may have had their time in the sun. Recently, it seems that the trend is going the other way – with manufacturers going after more sophisticated taste profiles and presenting them in kid-friendly formats. Using data gathered from AI-driven flavor prediction service Capchavate, Asian Consumer Intelligence explores how these “grown-up” variants are appearing across a variety of formats usually associated with a younger demographic.