Watch Nicole Fall, Head of Trends at Five by Fifty present on the topic: Chinese beauty: myth or reality. We’ll discuss – has the dawn of C-beauty arrived? China is better known as a consumer of beauty and personal care goods but the tide could be turning as Chinese manufacturers demand their place at the global branding table. Will C-beauty join the likes of K-beauty and become a worldwide phenomenon?
Asian Consumer Intelligence analyses recent consumer, consumption and product launch behaviour to ascertain market trends, as well as define the characteristics that denote ingredient, marketing and packaging trends from the world’s most populous country.
We examine ‘suje’ – handmade Korean products with a
focus on room scents, the hype to ‘prosthetic’ cosmetics and what’s really driving this extreme behaviour, and we also look at how savoury ingredients are evolving in SEA in beverages.
Independent Korean fragrance brands are forging a path as consumers seek products, formats and brands that feature handmade or ‘su-je’ elements with unique scents.
Korea’s ‘pali pali’ culture or hurried and fast paced lifestyles often means that goods and services need to be efficient and ideal for people who often appear permanently on the go. Whether its grabbing beauty products from the numerous and often repetitive stores found in subway stations to apply on the way to work or purchasing an Americano coffee from one of the hundreds of stores often packed together in shopping and business districts, many aspects of city life feel relentless.
Differentiating the new alphabet of Asian beauty – J, K and C-beauty – depends on a consumer’s demographics, expenditure and purpose. Asian Consumer Intelligence breaks down Japanese, Korean and Chinese beauty in our regular newsletter.