Manufacturers and retailers in the F&B industry have long heeded the call for driving change through sustainability and championing environmental advocates. What has significantly grown over the past year, however, is just how much noise these companies are making in terms of their PR and marketing campaigns on mitigating carbon footprint at all points in their production chain. Now, more than ever, we’re seeing a bigger trend on “visible sustainability.” Best-practices and green innovations are playing a bigger part of the brand story and climate conscious messages are getting louder.