For this bulletin, we’ve collated Asian Consumer Intelligence content published on our trends portal for the first half of this year focused on the response to the coronavirus examining new consumption rituals, hero product launches and the shifts that have taken place as consumers throughout the APAC region adapt to life in a pandemic.
We’ve summarised how consumers differentiate between their ‘Before Coronavirus’ versus ‘After Coronavirus’ lifestyles in our Meta Trend BC / AC World, while in ‘Connected Over Sanitised’ we analyse the stark reality of some consumers in developing countries around the world more likely to have a mobile phone than access to clean water. An issue when it comes to following health guidelines to wash hands to help prevent infection. In our piece ‘Coronavirus Nutritional Trends’ we turn to flavour and ingredient tracker Capchavate to interpret what products consumers are turning to supplement their diets.
As the Coronavirus continues to wreak havoc across various industries, we witness its disastrous effect on businesses in F&B which have been forced to shut down their physical stores. For establishments lucky enough to continue operations, we see the implementation of various safety measures and practices which hope to curb contact and thus alleviate any risk of infection. Asian Consumer Intelligence reports on what players in APAC are doing to respond to this crisis.
We caught up with Pedram Assadi, COO of Foodpanda in APAC, and Asian Consumer Intelligence founder Nicole Fall, along with Monette Montaño (ACI Head of Research) in our pilot FHA Insider podcast where they delved into nutritional trends during the coronavirus pandemic. This episode brings to light developing consumer behaviors that are impacting the F&B space but potentially shaping the future for industry players and businesses.
While there are potentially life-saving reminders from health experts that increase protection against the coronavirus, eating a well-balanced diet supercharged with vitamins and immune-boosting nutrients seems to be one advice that people are taking seriously.
Our newest research about consumer behavior shifts takes a closer look at what people across APAC expect from brands and uncovers three noteworthy consumer trends. Here, the director of consumer and market insights at Google APAC, Dr. Stuart Pike, and the founder of Asian Consumer Intelligence, Nicole Fall, unpack our new report and share examples of how brands are staying ahead of consumers’ changing expectations.