Chinese Beauty: Myth Or Reality

Watch Nicole Fall, Head of Trends at Five by Fifty present on the topic: Chinese beauty: myth or reality. We’ll discuss – has the dawn of C-beauty arrived? China is better known as a consumer of beauty and personal care goods but the tide could be turning as Chinese manufacturers demand their place at the global branding table. Will C-beauty join the likes of K-beauty and become a worldwide phenomenon?

Asian Consumer Intelligence analyses recent consumer, consumption and product launch behaviour to ascertain market trends, as well as define the characteristics that denote ingredient, marketing and packaging trends from the world’s most populous country.

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The Value of Suje

We examine ‘suje’ – handmade Korean products with a
focus on room scents, the hype to ‘prosthetic’ cosmetics and what’s really driving this extreme behaviour, and we also look at how savoury ingredients are evolving in SEA in beverages.

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The New Alphabet of Asian Beauty

Differentiating the new alphabet of Asian beauty – J, K and C-beauty – depends on a consumer’s demographics, expenditure and purpose. Asian Consumer Intelligence breaks down Japanese, Korean and Chinese beauty in our regular newsletter.

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