Sea-zing Opportunities

Southeast Asia (SEA) is not the first region that comes to mind when considering beauty trends. While Japan and Korea arguably lead from an innovation perspective with Taiwan following a close third, its more tropically-located neighbours are generally considered industry laggards or consumers rather than inventors. This perception is slowly changing with the development of brands looking to solve niche gaps that address climate, price, religious concerns as well as fundamentals such as colour cosmetics that suits a diverse range of skin tones.