YOURFIT: A Fusion of Korean Beauty and Technology
A piece of research focused on K-beauty that Nicole Fall from Asian Consumer Intelligence & Five by Fifty contributed to has been developed into a teaching case study for Marketing and Entrepreneurship cIasses at Singapore’s prestigious Nanyang Technological University (NTU).
Below The Belt: Intimate Care Transitioning Into Beauty Realm
The intimate category is often viewed as taboo. A few brands hope to shift inner care goods from their current health positioning to more emotional, beauty focused territory.
The Role of Insights in the Modern APAC Marketer’s Playbook
Five by Fifty / Asian Consumer Intelligence founder Nicole Fall joins industry leaders including Google’s APAC CMO Simon Kahn to discuss challenges marketers face.
Personalisation and Customised Beauty: What’s Next?
Nicole Fall from Asian Consumer Intelligence joined a panel of experts on a webinar for Cosmetics Design focused on two key pillars driving many of today’s beauty trends.
Transcending Religion: The Appeal of Halal Beauty to non-Muslim Consumers
Nicole Fall from Asian Consumer Intelligence provides a unique view of how Halal brands could leverage their cruelty-free directive to target consumers searching for vegan and ‘clean’ skincare
Does sex still sell fragrance?
Fragrance marketing often relies on tropes such as half dressed women to sell perfume. Nicole Fall from Asian Consumer Intelligence provides evidence to demonstrate modesty could also be a platform, especially when advertising to women in some Asian countries.
Why Culture is Proving Influential in Fragrance Marketing
We coined the phrase ‘Scentcuration’ to describe new behaviours related to consumers in APAC who are personalising their homes with brands that provide customisation through relevant cultural cues