Does sex still sell fragrance?

Fragrance marketing often relies on tropes such as half dressed women to sell perfume. Nicole Fall from Asian Consumer Intelligence provides evidence to demonstrate modesty could also be a platform, especially when advertising to women in some Asian countries. 

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Why Culture is Proving Influential in Fragrance Marketing

We coined the phrase ‘Scentcuration’ to describe new behaviours related to consumers in APAC who are personalising their homes with brands that provide customisation through relevant cultural cues

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