The skin microyiome is a fast growing trend. Trend forecaster Nicole Fall explains why Chinese consumers will be more aware of the trend going into 2020.
Mobile beauty devices are on the rise. Watch trend forecaster Nicole Fall discuss why gadgets are now part of many consumers skincare routines.
Interested in the microbiome? Watch Five by Fifty’s founder Nicole Fall speak on skincare trends and attitudes in this area based on research we carried out focused on global expert attitudes.
Our take on effectively positioning personal care with a trend that most consumers are unfamiliar.
A piece of research focused on K-beauty that Nicole Fall from Asian Consumer Intelligence & Five by Fifty contributed to has been developed into a teaching case study for Marketing and Entrepreneurship cIasses at Singapore’s prestigious Nanyang Technological University (NTU).