The intimate category is often viewed as taboo. A few brands hope to shift inner care goods from their current health positioning to more emotional, beauty focused territory.
Five by Fifty / Asian Consumer Intelligence founder Nicole Fall joins industry leaders including Google’s APAC CMO Simon Kahn to discuss challenges marketers face.
Nicole Fall from Asian Consumer Intelligence joined a panel of experts on a webinar for Cosmetics Design focused on two key pillars driving many of today’s beauty trends.
Nicole Fall from Asian Consumer Intelligence provides a unique view of how Halal brands could leverage their cruelty-free directive to target consumers searching for vegan and ‘clean’ skincare
Fragrance marketing often relies on tropes such as half dressed women to sell perfume. Nicole Fall from Asian Consumer Intelligence provides evidence to demonstrate modesty could also be a platform, especially when advertising to women in some Asian countries.
We coined the phrase ‘Scentcuration’ to describe new behaviours related to consumers in APAC who are personalising their homes with brands that provide customisation through relevant cultural cues