Below The Belt: Intimate Care Transitioning Into Beauty Realm

The intimate category is often viewed as taboo. A few brands hope to shift inner care goods from their current health positioning to more emotional, beauty focused territory. 

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The Role of Insights in the Modern APAC Marketer’s Playbook

Five by Fifty / Asian Consumer Intelligence founder Nicole Fall joins industry leaders including Google’s APAC CMO Simon Kahn to discuss challenges marketers face. 

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Personalisation and Customised Beauty: What’s Next?

Nicole Fall from Asian Consumer Intelligence joined a panel of experts on a webinar for Cosmetics Design focused on two key pillars driving many of today’s beauty trends. 

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Transcending Religion: The Appeal of Halal Beauty to non-Muslim Consumers

Nicole Fall from Asian Consumer Intelligence provides a unique view of how Halal brands could leverage their cruelty-free directive to target consumers searching for vegan and ‘clean’ skincare

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Does sex still sell fragrance?

Fragrance marketing often relies on tropes such as half dressed women to sell perfume. Nicole Fall from Asian Consumer Intelligence provides evidence to demonstrate modesty could also be a platform, especially when advertising to women in some Asian countries. 

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Why Culture is Proving Influential in Fragrance Marketing

We coined the phrase ‘Scentcuration’ to describe new behaviours related to consumers in APAC who are personalising their homes with brands that provide customisation through relevant cultural cues

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