Shiseido’s focus on high end skin care


Shiseido has shed a number of high profile brands in its cosmetics portfolio. Nicole Fall from Five by Fifty / Asian Consumer Intelligence was asked for her reasons why the Japanese personal care giant is consolidating its offer to specialise in premium skincare.

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PODCAST – ReThink: Travel Retail

At the beginning of 2020 the travel retail distribution channel represented one-third of revenues for some traditional beauty brands. The global pandemic exposed the beauty industries over-reliance on this sector that had been a ‘growth winner’ for years. With many traditional retailers doors still shut what should/could the post-pandemic travel retail experience look like? Nicole Fall from Asian Consumer Intelligence / Five by Fifty provides a future-forward perspective.

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Colour revival: What can we expect from make-up recovery post-pandemic?

In this episode of Beauty Broadcast we discuss the future of APAC’s make-up category as it recovers from the COVID-19 downturn, with expert insights from Nicole Fall at Asian Consumer Intelligence.

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ReThink: The beauty trend

2020 ripped up the business rule book, exposed social, financial, cultural and environmental cracks in its systems and presented business with an unprecedented opportunity to re-examine and radically transform itself! Join Nicole Fall to listen to the APAC perspective. 

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Design Research: Sony’s concept of “design research”

Sony outlined its design thinking ethos and included an image of Five by Fifty’s founder Nicole Fall, which showcases a recent project focused on music trends that was carried out in Singapore. 

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Podcast: 2020 – Lessons Learned

‘in-conversation with …’ a business podcast from Global Cosmetics News is a panel discussion about interesting things with interesting people all whom just happen to have a connection with the cosmetics industry. Listen to Nicole Fall discuss what businesses learned and how consumers were impacted by the events of 2020. 

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Uniqlo revives Jil Sander tie-up in post-pandemic, upmarket push

Nicole Fall, founder of Five by Fifty / Asian Consumer Intelligence provides insight to Uniqlo’s new collection that revives a popular tie-up with German minimalist designer Jil Sander, with looks and prices beyond the store’s usual lineup.

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Product Launches, Ingredients and Opportunities in Bakery & Desserts

Future forward predictions in the bakery, ice cream, desserts and confectionary space based on global product launches and foodservice LTOs captured by ingredient and flavor tracker Capchavate.

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Podcast: Coronavirus: When ‘Green’ got it’s bling?

In-conversation with …’ a business podcast from Global Cosmetics News is a panel discussion about interesting things with interesting people all whom just happen to have a connection with the cosmetics industry, featuring Nicole Fall focused on latest sustainability trends from APAC.

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Naturally Functional – Product Launches, Ingredients, and Opportunities of New Foods and Packaging

Future forward predictions in the functional food and ingredient space based on global product launches and foodservice LTOs captured by ingredient and flavor tracker Capchavate.

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