What are the prospects for microbiome skin care in Asia?

Interested in the microbiome? Watch Five by Fifty’s founder Nicole Fall speak on skincare trends and attitudes in this area based on research we carried out focused on global expert attitudes.

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Personal care predictions for the upcoming year

There is no such thing as a singular beauty trend in China,” says Nicole Fall.

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The Science and Storytelling of Skin Microbiome

Nicole Fall from Five by Fifty / Asian Consumer Intelligence presented at the Skin Microbiome conference in Amsterdam in June 2019. Here is a summary of the takeaways from the show.

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How to make microbiome products resonate with consumers

Our take on effectively positioning personal care with a trend that most consumers are unfamiliar. 

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What went wrong for the bath and body care brand?

What went wrong for the bath and body care brand?

Is this goodbye? Industry expert Nicole Fall from Five by Fifty / Asian Consumer Intelligence weighs in on Crabtree & Evelyn’s downfall and comeback chances.

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Anticipating Trends at In-Cos Paris

Anticipating Trends at In-Cos Paris

In advance of this year’s in-cosmetics global trade event in Paris, Imogen Matthews discovers who will be discussing what during 2019’s Marketing Trends presentations.

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Coming Next

Coming Next

BW Confidential pinpoints key trends for 2019 and beyond featuring insights from Nicole Fall, Head of Trends from Asian Consumer Intelligence & Five by Fifty.

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YOURFIT: A Fusion of Korean Beauty and Technology

A piece of research focused on K-beauty that Nicole Fall from Asian Consumer Intelligence & Five by Fifty contributed to has been developed into a teaching case study for Marketing and Entrepreneurship cIasses at Singapore’s prestigious Nanyang Technological University (NTU).

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Below The Belt: Intimate Care Transitioning Into Beauty Realm

The intimate category is often viewed as taboo. A few brands hope to shift inner care goods from their current health positioning to more emotional, beauty focused territory. 

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The Role of Insights in the Modern APAC Marketer’s Playbook

Five by Fifty / Asian Consumer Intelligence founder Nicole Fall joins industry leaders including Google’s APAC CMO Simon Kahn to discuss challenges marketers face. 

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