Our take on effectively positioning personal care with a trend that most consumers are unfamiliar.
A piece of research focused on K-beauty that Nicole Fall from Asian Consumer Intelligence & Five by Fifty contributed to has been developed into a teaching case study for Marketing and Entrepreneurship cIasses at Singapore’s prestigious Nanyang Technological University (NTU).
The intimate category is often viewed as taboo. A few brands hope to shift inner care goods from their current health positioning to more emotional, beauty focused territory.
Five by Fifty / Asian Consumer Intelligence founder Nicole Fall joins industry leaders including Google’s APAC CMO Simon Kahn to discuss challenges marketers face.
Nicole Fall from Asian Consumer Intelligence joined a panel of experts on a webinar for Cosmetics Design focused on two key pillars driving many of today’s beauty trends.
Nicole Fall from Asian Consumer Intelligence provides a unique view of how Halal brands could leverage their cruelty-free directive to target consumers searching for vegan and ‘clean’ skincare