Outputs including reports, presentations, workshops and online platforms are complimented by safaris. We have carried out hundreds of immersions since inception connecting the world’s biggest brands to consumers and their unique realities. Our contextual consulting attitude is driven by our belief that market research is meaningless without context. This is why Five by Fifty’s ability to interpret analysis across multilateral culture gaps is invaluable when building a strategy that connects with people in different Asian countries. Taking an ethnographic viewpoint uses a combination of anthropological acumen and journalistic inquisitiveness. The implementation of tools that utilise machine learning to help accelerate and validate our research & trend forecasting now enhance our core tactic, delivering value and growth for our clients.