When Vegan Becomes Mainstream

As the plant-based revolution continues its upward trajectory in 2020, we witness its impact on a rapidly evolving food & beverage industry adapting to the demands of increasingly “conscious” consumers. According to Euromonitor International, the plant-based meat substitute market alone is set to hit US$15.8 billion in 2020. With vegan-related trends dominating 2020 predictions from Whole Foods, Uber Eats, Innova Market Insights and Business Insider among other media resources, it comes as no surprise that we’re seeing new evidence that pushes for more products, menus and innovations that support this green movement. Strategic research and trend forecasting consultancy Asian Consumer Intelligence, with data support from flavor database Capchavate, puts an ear to the ground in the Asia Pacific region and tackles these of-the-moment trends in the vegan category.