Limited edition flash sales have become de rigueur in the fashion category. Now beauty brands are following a similar strategy to excite consumers and create a sense of buying urgency as well as tap into fast moving beauty trends to drum up sales.
Limited edition flash sales have become de rigueur in the fashion category. Now beauty brands are following a similar strategy to excite consumers and create a sense of buying urgency as well as tap into fast moving beauty trends to drum up sales.