We are a trend forecasting, research and innovation consultancy focused on the Asia-Pacific region.
We unearth consumer insights and use them to help our clients build strategies to innovate in new product and service development, marketing and communication.
Our name is inspired by the statistic that projects Asia will be populated by five billion people by 2050 or Five by Fifty. Our asset is our focus on Asia, the world’s most populous and fastest growing region.
We utilize a network of talented researchers, strategic planners, trend forecasters, journalists and experts in design, innovation, sensory branding, technology and semiotics to provide strategic solutions for international clients spanning a multitude of industries.
We deliver growth by helping our clients build more effective products and services. We do this by refreshing existing brands and identifying and creating new brand opportunities.
We inform our strategy by delivering qualitative, quantitative, ethnographic and trend research utilising artificial intelligence as well as traditional methodologies, leading market immersions across the region and providing marketing intelligence and innovation solutions to business issues.
Our point of difference is interpreting nascent consumer, consumption and product shifts in Asia. By harnessing change early, our clients leverage foresight to stay ahead.
In other words, we discover white space and exploit it to find opportunity.
Discover how we do this through our unique Approach.