Our industry reports are tailored specifically to your research needs. Recent deep-dive reports include: ‘Insight: Japan 2020’, ‘Chinese Consumer Forecast 2015’ and ‘Beverage Innovation: Asia’. Five by Fifty reports look beyond fads and trends to find real insights that provide deeper and more valuable opportunities to connect with consumers in each market. We provide this data through the form of digital content, customized and company branded intranet sites, video and print reports.
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The fastest way to understand consumer needs is to step into your target audience’s shoes for the day. We routinely take our clients into homes, onto the streets and on consumer footpaths, visiting retail and showrooms for a totally immersive ethnographic research experience. We have crafted more than 300+ insight safaris for Retail, FMCG, Media, Entertainment, Fashion, Technology and Luxury sectors.
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Our proprietary three-step SEED-SPARK-SWITCH (S3™) process of workshops, in-depth reports, ideation and concept testing helps clients build a strategic innovation structure: filtering intelligence, finding insights and producing ideas for new or improved products, services and marketing strategies. We also offer corporate coaching and seminars for companies adopting a new culture of innovation. More details here.

Japanese consumers are known to be the pickiest in the world and consequently nothing less than a perfect product will survive in the Japanese marketplace. In this sensory-oriented seminar and participatory workshop, we explain what constitutes quality in Japan and demonstrate practically how to adapt these strategies in developing and enhancing your brand’s product line-up, that will also emotionally engage consumers worldwide.
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We also carry out qualitative market research and utilize a pool of early adopters for influencer marketing and seeding programs. For a Bespoke quotation, click here.

“I call Five By Fifty ‘My World Trend Eye’. Their total brand evaluation ability is excellent. Five by Fifty watches the world wide market and picks up on trends and goods and finds out the common values of consumers. Asahi finds hints of new products from the ideas which Five by Fifty has reported on for us.”
Jiro Shimizu, General Manager, Product Strategy Department, Liquor Sales & Marketing, Asahi Breweries, Ltd, Japan.

“I have been working with Five by Fifty for some time now, and they are a very useful innovation partner to have on our team. They have a very good approach to front end innovation, using more modern and relevant consumer centric methods to gain insights and ideas. Additionally, they have great cross industry knowledge and a useful network to call upon.”
Kevin Blick, Senior Group Innovation Manager, BAT Japan

“Working with Five by Fifty is like having the key to the city. Their insight into the incredibly diverse music, fashion, nightlife and retail scenes provides a competitive edge in understanding the cultural code of Japan.”
Tom Jarrold, Senior Vice President, Global Marketing and Communications at Armani Exchange

“Five By Fifty provided us with a great review of ʻWhat quality means in Japanʼ. Very insightful, full of great examples and really applicable to our business.”
Victor Misawa, Vice President Marketing – NEA, Unilever Japan Customer Marketing K.K.

“We are still buzzing from our time in Japan. Five by Fifty were very organized in their approach to designing our itinerary and then refining it further by demanding more detail from us on what our aim was, followed up by phone calls. You wouldnʼt believe the amount of companies who do not bother to find out exactly what it is the client is after and just put something together thinking it will suffice. Our days were planned and well structured but with the opportunity at any time to be flexible and change.”
Sonia Currie, Project Manager, Wagamama Ltd, UK

“Five by Fifty have their finger on the pulse of Japanese consumer insight. They work hard to identify emerging trends in this fast-moving market. We’ve been lucky to have them involved in some of our work in Japan.”
Christopher Ruane, Inventor, What If? Innovation, China

“We all enjoyed the marketing visit, it was well arranged, very impressive and an unforgettable experience for us. We also liked your presentation on packaging and products, which was closely linked to consumer needs. Thank you for your great work.”
Kristen Anderson, Lisa Zhou & Rachel Lu, Coca-Cola Beverages, China