Asian Consumer Intellegence
We all need a shot of inspiration from time to time. Our newsletter, “5 Stories/50 Seconds” delivers five new phenomena that can be easily digested in under a minute, and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.
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Pret a Porter
Of the five senses, olfactory perception is most acute. The past can be relived in an instant with the merest inhalation. Tokyo’s scents are provocative.
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Every city has its own soundtrack and Tokyo’s is truly unique. Some noises are specific to times of the day, such as cawing crows at dawn; others come from a specific location, such as the jingle of a certain electronics store.
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Tokyo is the world’s most populous metropolitan city with 35 million people living in an area 50km radius, which equates to more than the entire population of Canada living in an area a little bit smaller than Puerto Rico.
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Convenience is more than a benefit in Tokyo. It’s an ethos – a way of life. Punctual trains, clean streets and helpful policemen. These are not luxuries; they are the fabric of daily life.
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When Alexandra Senes, who curates the biannual trends space at France’s most important fashion trade event Prêt à Porter Paris asked Five by Fifty to represent Tokyo at her event, we were stunned and excited.
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As part of our involvement with Prêt à Porter Paris, Five by Fifty has created the “Fashion & Inspiration Handbook Tokyo 2009,” which includes introductions, maps, and locations guides for five of the most inspiring places in Tokyo.
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