Newsletter

We all need a shot of inspiration from time to time. Our newsletter, "5 Stories/50 Seconds" delivers five new phenomena that can be easily digested in under a minute, and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click "send". For more immediate updates on what's happening in Tokyo please follow us on Twitter.

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Newsletter

We all need a shot of inspiration from time to time. Our newsletter, “5 Stories/50 Seconds” delivers five new phenomena that can be easily digested in under a minute, and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.

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Innovation, Lifestyle Spending, Newsletter

Recession Weary and Ready to Spend

Recession Weary and Ready to Spend

As Japan’s experience in the 1990s shows, prolonged periods of slow economic growth make consumers rethink their spending priorities. They also force businesses to innovate.

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Innovation, Newsletter

Everything Old is New Business

Everything Old is New Business

Japanese consumers were once famous for wanting the newest and best. The recession has changed that for good, forcing retailers to look at the used market as an area for growth.

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Consumer Shifts, Newsletter

Consume At Home

Consume At Home

Consumers are increasingly opting to stay home and practice self-enriching hobbies, such as cooking with the family, making clothes and growing food.

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Beauty & Wellness, Newsletter

The Perfect Asian Face

The Perfect Asian Face

Shiseido has interviewed 10,000 women throughout Asia to find common factors in women’s conception of beauty to better market its Maquillage line.

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Lifestyle Spending, Newsletter

Tokyo Girls Imitation

Tokyo Girls Imitation

Tokyo Girls Collection’s mobile-commerce fashion events have been highly successful. But now there is competition coming down the runway.

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