Asian Consumer Intellegence
Consumers’ priorities are changing rapidly. The challenges for the fashion, leisure and luxury sectors are huge. Success starts with understanding the fundamental changes in mindset that are taking place. We conduct ethnographic research to plot those changes, and then work closely with each client to plan new products, services and messages that resonate, and strategies that deliver.
We all need a shot of inspiration from time to time. Our newsletter delivers a selection of new marketing phenomena that can be easily digested in under a minute and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.
Browse Five by Fifty by Sector
Innovation, Lifestyle Spending
An instant noodle manufacturer has found a novel way of promote its products through placement in a popular video game, working with the game developers to create a fictitious noodle shop as an integral part of popular game, and then making an instant version of the noodles eaten by characters in the game available at convenience stores.
More..»Lifestyle Spending
Jeans Mate is a discount retailer of jeans and other casual apparel, with 108 locations around Japan, included 36 which operate 24 hours a day. A typical Jeans Mate shop has a tight floor plan, with products overflowing to displays on the sidewalk.
More..»Consumer Shifts, Lifestyle Spending
The Japanese film “Lalapipo: A Lot of People,” currently in release, deals with young people struggling in a harsh economy, dreaming of jobs they are unlikely to get.
More..»Beauty & Wellness, Consumer Shifts, FMCG, Innovation, Lifestyle Spending
In the current economic climate point cards, which are issued everywhere from small restaurants to airlines, could become an important tool not only to increase customer retention and grow spending, but also to win new customers. A look at what’s taking place in Japan might offer some ideas.
More..»Innovation, Lifestyle Spending
Isetan department store in Shinjuku, Tokyo operates a successful section called “Isetan Girl,” which offers affordable fashion items, accessories, and interior goods aimed at Japanese women from mid-teens to early 20s. S
More..»Beauty & Wellness, Consumer Shifts, FMCG, Lifestyle Spending
Japanese retailers and consumers have been criticized for creating unnecessary excess waste, with many products individually wrapped in several layers of plastic. However, attitudes are changing, as evidenced by the Mottainai project operated by Tokyo-based Tatsumi Co. “Mottainai” means “you shouldn’t waste that” in Japanese.
More..»Consumer Shifts, Lifestyle Spending
Japanese marketers have been been increasing efforts to sell to the so-called “yutori” generation, born roughly between 1987 and 1990, and are now becoming working members of society, and are harder to pin down than one might imagine.
More..»Consumer Shifts, Lifestyle Spending
Continuing in the trend of marketing to the lucrative silver market, department stores in Japan have begun carrying designer canes and walking sticks, designed not only for function, but with an eye toward fashion.
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