Asian Consumer Intellegence
Five by Fifty's headquarters in Tokyo constantly tracks new products, features, flavors and categories emerging in Japan, the world's most innovative market for FMCG. We produce bespoke reports for our clients covering food and beverages, flavors and fragrances, and household goods. We then work with each client to turn the insights and ideas we gather for them into new products, services and messages to apply not only in Japan, but also in South Korea, China and other emerging economies.
We all need a shot of inspiration from time to time. Our newsletter delivers a selection of new marketing phenomena that can be easily digested in under a minute and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.
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FMCG
Bubble tea is a sweet milk tea beverage containing tapioca pearls. In China, it is usually sold in small street shops where tapioca pearls are mixed with ready-made milk tea in a plastic cup and served immediately, warm or cold. Recently, it has become available in supermarkets.
More..»FMCG
The French use the word mariage to mean pairing food and wine or two ingredients. In the past two years mariage has appeared in the Japanese lexicon, refering to alcohol match with a complementary sweet, most often chocolate.
More..»FMCG
McDonald’s Japan is experiencing brisk sales of its “Premium Roast Coffee.” The coffee is made from South American beans, and packaged in a sleekly designed cup with a black lid.
More..»Beauty & Wellness, Consumer Shifts, FMCG, Innovation, Lifestyle Spending
In the current economic climate point cards, which are issued everywhere from small restaurants to airlines, could become an important tool not only to increase customer retention and grow spending, but also to win new customers. A look at what’s taking place in Japan might offer some ideas.
More..»Beauty & Wellness, FMCG
House Foods has released a new version of its drink Ukon no Chikara (“The Power of Turmeric”) with a cassis flavor and packaged in a pink bottle, in an obvious move to target female consumers.
More..»Beauty & Wellness, FMCG
Meiji has released “Perfect Plus,” a line of high-protein diet goods, including shakes, drinkable jelly, bars, and biscuits. The products presented as “a diet that won’t leave you feeling hungry.”
More..»
