Asian Consumer Intellegence
Five by Fifty's headquarters in Tokyo constantly tracks new products, features, flavors and categories emerging in Japan, the world's most innovative market for FMCG. We produce bespoke reports for our clients covering food and beverages, flavors and fragrances, and household goods. We then work with each client to turn the insights and ideas we gather for them into new products, services and messages to apply not only in Japan, but also in South Korea, China and other emerging economies.
We all need a shot of inspiration from time to time. Our newsletter delivers a selection of new marketing phenomena that can be easily digested in under a minute and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.
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Consumer Shifts, FMCG
The fast food giant’s Japan Rose-Color Project gives recession-weary consumers a reason to be cheerful.
More..»FMCG, Lifestyle Spending
A collaboration between a Suntory coffee brand and product designer Amadana takes Japanese gifts-with-purchase up a class.
More..»Beauty & Wellness, FMCG
Among the flavor palette of new beverages released for the Japanese summer is Limon & Nada, a Minute Maid import that promises a taste of “pressure-free” Mediterranean living.
More..»FMCG
UCC releases its third collaboration in 10 years with one of Japan’s most popular manga series.
More..»Consumer Shifts, FMCG
The new ILOHAS bottled water from Coca-Cola Japan cuts down on packaging and creates a new disposal ritual to make consumers feel good about going “green”.
More..»Beauty & Wellness, Consumer Shifts, FMCG
Japanese women have been flying to Seoul and bulk-buying cosmetics. But with a less favorable exchange rate, how can South Koreans keep selling?
More..»Beauty & Wellness, Consumer Shifts, FMCG, Innovation
Fashion dilemmas aside, face masks present a clear white space to utilize creatively.
More..»
