Asian Consumer Intellegence
Consumers’ priorities are changing rapidly. The challenges for the fashion, leisure and luxury sectors are huge. Success starts with understanding the fundamental changes in mindset that are taking place. We conduct ethnographic research to plot those changes, and then work closely with each client to plan new products, services and messages that resonate, and strategies that deliver.
We all need a shot of inspiration from time to time. Our newsletter, “5 Stories/50 Seconds” delivers five new phenomena that can be easily digested in under a minute, and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.
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Consumer Shifts, Lifestyle Spending
Tokyo Girls Collection announces a theme for its next edition that encourages girls to shop their way out of the recessionary blues.
More..»Lifestyle Spending
Japanese men who dress to impress may want to ask for hints when it comes to color.
More..»Lifestyle Spending
The smart pricing policy of Singapore’s Quincy Hotel taps into price-conscious travelers’ demands for transparency.
More..»FMCG, Lifestyle Spending
A collaboration between a Suntory coffee brand and product designer Amadana takes Japanese gifts-with-purchase up a class.
More..»Innovation, Lifestyle Spending, Newsletter
As Japan’s experience in the 1990s shows, prolonged periods of slow economic growth make consumers rethink their spending priorities. They also force businesses to innovate.
More..»Lifestyle Spending, Newsletter
Tokyo Girls Collection’s mobile-commerce fashion events have been highly successful. But now there is competition coming down the runway.
More..»Consumer Shifts, Lifestyle Spending
Following the trend started by Isetan Girl in Tokyo last autumn, department store operator Marui has remodeled it’s Shinjuku location to create “Marui Curren,” featuring ten floors of fashion boutiques and interior shops targeting young women in their late teens-early twenties.
More..»Consumer Shifts, Lifestyle Spending
For a long time we have known that Japanese in their 20s have less interest in traveling abroad than previous generations. But now that so many other formerly rich countries are going through Japan-style economic slums of their own, is this a pattern that we will see repeated worldwide?
More..»