Innovation

Innovation is integral to everything we do at Five by Fifty. We monitor innovation across all sectors to create A Shot of Inspiration, a monthly selection of the most promising ideas and insights. We also work closely with our clients in Japan, China, the US and Europe using proprietary SEED™ and SPARK™ workshops and training programs to turn the insights we gather for them into sustainable innovation-building strategies.

Newsletter

We all need a shot of inspiration from time to time. Our newsletter delivers a selection of new marketing phenomena that can be easily digested in under a minute and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.

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Innovation

Eneloop Batteries

Eneloop Batteries

Sanyo have scored a hit with their environmentally-friendly rechargeable battery line, eneloop, which are sold fully charged and can be recharged up to 1,000 times. Recent consumer consciousness of environmental issues, coupled with an expanded product line and successful ad campaign has boosted sales.

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Consumer Shifts, Innovation

World\'s Most Innovative Cities

World's Most Innovative Cities

Innovation applies to cities as well as companies. Cities grow and develop: their citizen do too. Which cities are the Apple, Toyota and Google of the future?

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Beauty & Wellness, Innovation

Sleeping Beauty

Sleeping Beauty

Since 2004, Panasonic has been selling a lineup of beauty appliances that generate nano-sized steam particles to moisturize facial skin, offering Japanese women an affordable way to replicate the beauty salon experience at home.

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Beauty & Wellness, Consumer Shifts, FMCG, Innovation, Lifestyle Spending

Lessons in Loyalty - Points That Matter

Lessons in Loyalty - Points That Matter

In the current economic climate point cards, which are issued everywhere from small restaurants to airlines, could become an important tool not only to increase customer retention and grow spending, but also to win new customers. A look at what’s taking place in Japan might offer some ideas.

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Innovation, Lifestyle Spending

Isetan Girl

Isetan Girl

Isetan department store in Shinjuku, Tokyo operates a successful section called “Isetan Girl,” which offers affordable fashion items, accessories, and interior goods aimed at Japanese women from mid-teens to early 20s. S

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Innovation

It\'s All in the Name

It's All in the Name

Asahi has relased a soft drink with a product name that translates as “Emergency Rations for Waking Up,” printed in bold on a bright yellow background.

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Innovation

Tempura Oil Powered Boat

Tempura Oil Powered Boat

A new environmentally-friendly sightseeing boat is operating in Lake Biwa, the largest fresh water lake in Japan, and a popular vacation site.

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Consumer Shifts, Innovation

Car Sharing in Japan

Car Sharing in Japan

Japanese auto sales are at a record low, falling 22 percent in December compared to the same month the previous year, giving a dark end to 2008, the worst year for car sales in 34 years. Japanese are increasingly urbanizing, with trains and subways being the preferred mode of transport.

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