Asian Consumer Intellegence
Innovation is integral to everything we do at Five by Fifty. We monitor innovation across all sectors to create A Shot of Inspiration, a monthly selection of the most promising ideas and insights. We also work closely with our clients in Japan, China, the US and Europe using proprietary SEED™ and SPARK™ workshops and training programs to turn the insights we gather for them into sustainable innovation-building strategies.
We all need a shot of inspiration from time to time. Our newsletter, “5 Stories/50 Seconds” delivers five new phenomena that can be easily digested in under a minute, and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.
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Innovation
The App Store model gives Japan’s advertising behemoth Dentsu an idea of how to control mobile media.
More..»Beauty & Wellness, Innovation
Japan is subsidizing “plant factories” that provide stable supplies of high-quality vegetables. The technology isn’t entirely “green”, but do consumers care?
More..»Beauty & Wellness, Consumer Shifts, FMCG, Innovation
Fashion dilemmas aside, face masks present a clear white space to utilize creatively.
More..»Innovation, Lifestyle Spending, Newsletter
As Japan’s experience in the 1990s shows, prolonged periods of slow economic growth make consumers rethink their spending priorities. They also force businesses to innovate.
More..»Innovation
London’s city planners want to replicate Tokyo’s Shibuya Crossing in the West End. It will be a sociological as well as logistical innovation for pedestrian management in the UK.
More..»Innovation, Newsletter
Japanese consumers were once famous for wanting the newest and best. The recession has changed that for good, forcing retailers to look at the used market as an area for growth.
More..»Consumer Shifts, Innovation
Toys that allow children to try their hands at making real food – from chocolate snacks and ice cream to bread and sushi rolls – have achieved remarkable success in Japan.
More..»Innovation, Lifestyle Spending
An instant noodle manufacturer has found a novel way of promote its products through placement in a popular video game, working with the game developers to create a fictitious noodle shop as an integral part of popular game, and then making an instant version of the noodles eaten by characters in the game available at convenience stores.
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