Asian Consumer Intellegence
Intelligence only becomes valuable with context, so Five by Fifty analyzes Japanese consumer shifts – changes in the way people think, feel and act – through direct contact with consumers, ethnographic research, media analysis and good old-fashioned footwork. We create bespoke reports for our clients on insights we gather, and then work closely with them using our SEED™ and SPARK™ creative workshops to turn those insights into innovations and strategies that add long-term value.
We all need a shot of inspiration from time to time. Our newsletter delivers a selection of new marketing phenomena that can be easily digested in under a minute and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.
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Beauty & Wellness, Consumer Shifts, FMCG, Innovation
Fashion dilemmas aside, face masks present a clear white space to utilize creatively.
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A Tokyo exhibition by artists who came of age during Japan’s previous economic slump will offer a glimpse into how recessions affect creative mindsets.
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A generational-shift toward informality will require companies to rethink how they communicate with employees.
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Some young Japanese are rejecting single-living and opting to share spaces with others, usually strangers, as they search for a sense of community.
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Do low-spending males still matter? Yes. Because they are behaving more like women. And that means new opportunities for innovative products, services and messages. View our slideshow.
More..»Consumer Shifts, Newsletter
Consumers are increasingly opting to stay home and practice self-enriching hobbies, such as cooking with the family, making clothes and growing food.
More..»Consumer Shifts, Lifestyle Spending
Following the trend started by Isetan Girl in Tokyo last autumn, department store operator Marui has remodeled it’s Shinjuku location to create “Marui Curren,” featuring ten floors of fashion boutiques and interior shops targeting young women in their late teens-early twenties.
More..»Consumer Shifts, Innovation
Toys that allow children to try their hands at making real food – from chocolate snacks and ice cream to bread and sushi rolls – have achieved remarkable success in Japan.
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