Asian Consumer Intellegence
Intelligence only becomes valuable with context, so Five by Fifty analyzes Japanese consumer shifts – changes in the way people think, feel and act – through direct contact with consumers, ethnographic research, media analysis and good old-fashioned footwork. We create bespoke reports for our clients on insights we gather, and then work closely with them using our SEED™ and SPARK™ creative workshops to turn those insights into innovations and strategies that add long-term value.
We all need a shot of inspiration from time to time. Our newsletter, “5 Stories/50 Seconds” delivers five new phenomena that can be easily digested in under a minute, and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.
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Consumer Shifts, Lifestyle Spending
Tokyo Girls Collection announces a theme for its next edition that encourages girls to shop their way out of the recessionary blues.
More..»Consumer Shifts, FMCG
The fast food giant’s Japan Rose-Color Project gives recession-weary consumers a reason to be cheerful.
More..»Consumer Shifts, FMCG
The new ILOHAS bottled water from Coca-Cola Japan cuts down on packaging and creates a new disposal ritual to make consumers feel good about going “green”.
More..»Consumer Shifts
Internet search data shows value-hunting Japanese will go to great lengths to find a smart service at the right price.
More..»Consumer Shifts
Urban Chinese women in their late teens and early 20s look set to become the the most ambitious demographic over the coming decade.
More..»Beauty & Wellness, Consumer Shifts
Working out to look good isn’t enough for Japanese women, who are starting to set ambitious personal goals and making lifestyle-altering choices.
More..»Beauty & Wellness, Consumer Shifts
More and more businesses are responding to shifts in male consumer behavior, offering products and services for men that were once only for women.
More..»Beauty & Wellness, Consumer Shifts, FMCG
Japanese women have been flying to Seoul and bulk-buying cosmetics. But with a less favorable exchange rate, how can South Koreans keep selling?
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