Asian Consumer Intellegence
Five by Fifty monitors the beauty market, including cosmetics, skincare, sports/active, self-improvement and identity. We produce bespoke reports covering new products, innovation and shifts in consumer attitudes toward beauty and wellness in Japan, South Korea, China and other Asian markets.
We all need a shot of inspiration from time to time. Our newsletter delivers a selection of new marketing phenomena that can be easily digested in under a minute and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.
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Beauty & Wellness, Innovation
Since 2004, Panasonic has been selling a lineup of beauty appliances that generate nano-sized steam particles to moisturize facial skin, offering Japanese women an affordable way to replicate the beauty salon experience at home.
More..»Beauty & Wellness, Consumer Shifts, FMCG, Innovation, Lifestyle Spending
In the current economic climate point cards, which are issued everywhere from small restaurants to airlines, could become an important tool not only to increase customer retention and grow spending, but also to win new customers. A look at what’s taking place in Japan might offer some ideas.
More..»Beauty & Wellness
P&G Japan has released a premium diaper, in the hopes that as the Japanese are having fewer children, they are willing to spend more on each child.
More..»Beauty & Wellness, FMCG
House Foods has released a new version of its drink Ukon no Chikara (“The Power of Turmeric”) with a cassis flavor and packaged in a pink bottle, in an obvious move to target female consumers.
More..»Beauty & Wellness, FMCG
Meiji has released “Perfect Plus,” a line of high-protein diet goods, including shakes, drinkable jelly, bars, and biscuits. The products presented as “a diet that won’t leave you feeling hungry.”
More..»Beauty & Wellness, Consumer Shifts, FMCG, Lifestyle Spending
Japanese retailers and consumers have been criticized for creating unnecessary excess waste, with many products individually wrapped in several layers of plastic. However, attitudes are changing, as evidenced by the Mottainai project operated by Tokyo-based Tatsumi Co. “Mottainai” means “you shouldn’t waste that” in Japanese.
More..»Beauty & Wellness, FMCG
Dairy product maker Ohayo has released a new drink containing apple, tomato, and carrot juice, as well as the Lactobacillus acidophilus strain L-55, a bacteria believed to aid digestion.
More..»Beauty & Wellness, FMCG
Dairy product maker Ohayo has released a new yogurt prominently advertised as containing Lactobacillus acidophilus strain L-55, a bacteria believed to aid digestion and suppress symptoms of atopic dermatitis, and pollen allergies.
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