Asian Consumer Intellegence
Five by Fifty monitors the beauty market, including cosmetics, skincare, sports/active, self-improvement and identity. We produce bespoke reports covering new products, innovation and shifts in consumer attitudes toward beauty and wellness in Japan, South Korea, China and other Asian markets.
We all need a shot of inspiration from time to time. Our newsletter, “5 Stories/50 Seconds” delivers five new phenomena that can be easily digested in under a minute, and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.
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Beauty & Wellness, Innovation
Japan is subsidizing “plant factories” that provide stable supplies of high-quality vegetables. The technology isn’t entirely “green”, but do consumers care?
More..»Beauty & Wellness, FMCG
Among the flavor palette of new beverages released for the Japanese summer is Limon & Nada, a Minute Maid import that promises a taste of “pressure-free” Mediterranean living.
More..»Beauty & Wellness, Consumer Shifts
Working out to look good isn’t enough for Japanese women, who are starting to set ambitious personal goals and making lifestyle-altering choices.
More..»Beauty & Wellness, Consumer Shifts
More and more businesses are responding to shifts in male consumer behavior, offering products and services for men that were once only for women.
More..»Beauty & Wellness, Consumer Shifts, FMCG
Japanese women have been flying to Seoul and bulk-buying cosmetics. But with a less favorable exchange rate, how can South Koreans keep selling?
More..»Beauty & Wellness, Consumer Shifts, FMCG, Innovation
Fashion dilemmas aside, face masks present a clear white space to utilize creatively.
More..»Beauty & Wellness
Can’t justify taking an expensive Golden Week vacation? How about a luxury hair-wash instead?
More..»Beauty & Wellness, Newsletter
Shiseido has interviewed 10,000 women throughout Asia to find common factors in women’s conception of beauty to better market its Maquillage line.
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