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FMCG

Otaku Coffee

Otaku Coffee

UCC releases its third collaboration in 10 years with one of Japan’s most popular manga series.

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Consumer Shifts, FMCG

Low-Guilt Bottled Water

Low-Guilt Bottled Water

The new ILOHAS bottled water from Coca-Cola Japan cuts down on packaging and creates a new disposal ritual to make consumers feel good about going “green”.

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Media Monitor

  • New Japan Govt to Focus on Consumers: Telegraph
  • Consumers at Last Drive Growth in China: Bloomberg
  • Fearful for Jobs, Japanese Cut Spending: Bloomberg
  • All Change as LDP Bigwigs Loose Seats: JT
  • NEC, Hitachi, Casio May Merge Mobile Units: WSJ
  • New Casino Opens in Manila: Bloomberg
  • Teddy Bear Nurse to Care for Old Japanese: CNET
  • Lawson, Matsukiyo Plan Joint Stores: Bloomberg
  • Ajinomoto CEO Likes Kirin’s Merger Model: WSJ
  • Kirin-Suntory Talk Puts Asahi Under Pressure: Reuters
  • Sapporo Eyes Pokka Stake Amid Drinks Shakeup: WSJ
  • Kirin Seeks Merger With Suntory by Yearend: Forbes
  • Japanese Find Fulfilment in Farming: Ecologist
  • Starbucks Expands in China, Shuns India: Bloomberg
  • Korea Brand “Sparkling” No More: JoongAng
  • Brain Drain to China Takes Executives East: Reuters
  • Japan’s DPJ Pledges Huge Greenhouse Gas Cuts: JT
  • Japan Automakers Pitch Pink for Girls: Bloomberg
  • 60,000 Towns at Risk in Graying Japan: Guardian
  • Filipino Billionaire Eyes China Retail: Bloomberg
  • Why Japan’s Cellphones Don’t Rue the World: NYT
  • UK Cosmetics Line Sells Japanese Longevity: WWD
  • China’s Stock Market Overtakes Japan: JT
  • Chinese Sue in U.S. Over ‘Knockoffs’: Bloomberg
  • “Manga Palace” Faces Budget Axe: Bloomberg
  • Handeda-Beijing Flights to Start in Oct: JT
  • Japanese Firms Court “Herbivorous Men”: JT
  • Chinese Firms Buying Hotels in Thailand: Xinhua

What does Five By Fifty mean?

There will be an estimated five billion people living in Asia by 2050. That's a lot of consumers living in one region - in fact it will be close to 60% of the world's population.

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Newsletter

We all need a shot of inspiration from time to time. Our newsletter delivers a selection of new marketing phenomena that can be easily digested in under a minute and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.

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Tokyo Guide

As part of our mission to inspire you, Five by Fifty has created the “Fashion and Inspiration Handbook Tokyo 2009″ which includes introductions, maps and stores for five of the most inspiring places in Tokyo.

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Consumer Shifts

Savvy Searchers

Savvy Searchers

Internet search data shows value-hunting Japanese will go to great lengths to find a smart service at the right price.

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Consumer Shifts

Working to \

Working to

Urban Chinese women in their late teens and early 20s look set to become the the most ambitious demographic over the coming decade.

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Beauty & Wellness, Consumer Shifts

The Real World Gym

The Real World Gym

Working out to look good isn’t enough for Japanese women, who are starting to set ambitious personal goals and making lifestyle-altering choices.

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Beauty & Wellness, Consumer Shifts

Update: Services for Multi Males

Update: Services for Multi Males

More and more businesses are responding to shifts in male consumer behavior, offering products and services for men that were once only for women.

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Beauty & Wellness, Consumer Shifts, FMCG

Crisis Busters: Korean Cosmetics

Crisis Busters: Korean Cosmetics

Japanese women have been flying to Seoul and bulk-buying cosmetics. But with a less favorable exchange rate, how can South Koreans keep selling?

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Beauty & Wellness, Consumer Shifts, FMCG, Innovation

Watch This Space

Watch This Space

Fashion dilemmas aside, face masks present a clear white space to utilize creatively.

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