Consumer Shifts, Lifestyle Spending

Retail Therapy, Tokyo Style

Retail Therapy, Tokyo Style

Tokyo Girls Collection announces a theme for its next edition that encourages girls to shop their way out of the recessionary blues.

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Innovation

Monetizing Mobile Content

Monetizing Mobile Content

The App Store model gives Japan’s advertising behemoth Dentsu an idea of how to control mobile media.

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Media Monitor

  • New Japan Govt to Focus on Consumers: Telegraph
  • Consumers at Last Drive Growth in China: Bloomberg
  • Fearful for Jobs, Japanese Cut Spending: Bloomberg
  • All Change as LDP Bigwigs Loose Seats: JT
  • NEC, Hitachi, Casio May Merge Mobile Units: WSJ
  • New Casino Opens in Manila: Bloomberg
  • Teddy Bear Nurse to Care for Old Japanese: CNET
  • Lawson, Matsukiyo Plan Joint Stores: Bloomberg
  • Ajinomoto CEO Likes Kirin’s Merger Model: WSJ
  • Kirin-Suntory Talk Puts Asahi Under Pressure: Reuters
  • Sapporo Eyes Pokka Stake Amid Drinks Shakeup: WSJ
  • Kirin Seeks Merger With Suntory by Yearend: Forbes
  • Japanese Find Fulfilment in Farming: Ecologist
  • Starbucks Expands in China, Shuns India: Bloomberg
  • Korea Brand “Sparkling” No More: JoongAng
  • Brain Drain to China Takes Executives East: Reuters
  • Japan’s DPJ Pledges Huge Greenhouse Gas Cuts: JT
  • Japan Automakers Pitch Pink for Girls: Bloomberg
  • 60,000 Towns at Risk in Graying Japan: Guardian
  • Filipino Billionaire Eyes China Retail: Bloomberg
  • Why Japan’s Cellphones Don’t Rue the World: NYT
  • UK Cosmetics Line Sells Japanese Longevity: WWD
  • China’s Stock Market Overtakes Japan: JT
  • Chinese Sue in U.S. Over ‘Knockoffs’: Bloomberg
  • “Manga Palace” Faces Budget Axe: Bloomberg
  • Handeda-Beijing Flights to Start in Oct: JT
  • Japanese Firms Court “Herbivorous Men”: JT
  • Chinese Firms Buying Hotels in Thailand: Xinhua

What does Five By Fifty mean?

There will be an estimated five billion people living in Asia by 2050. That's a lot of consumers living in one region - in fact it will be close to 60% of the world's population.

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Tokyo Guide

As part of our mission to inspire you, Five by Fifty has created the “Fashion and Inspiration Handbook Tokyo 2009″ which includes introductions, maps and stores for five of the most inspiring places in Tokyo.

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Consumer Shifts, FMCG

McBrightening the Gloom

McBrightening the Gloom

The fast food giant’s Japan Rose-Color Project gives recession-weary consumers a reason to be cheerful.

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Lifestyle Spending

Fashion Blindness

Fashion Blindness

Japanese men who dress to impress may want to ask for hints when it comes to color.

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Lifestyle Spending

Nothing to Hide

Nothing to Hide

The smart pricing policy of Singapore’s Quincy Hotel taps into price-conscious travelers’ demands for transparency.

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Beauty & Wellness, Innovation

Greener Than the Real Thing

Greener Than the Real Thing

Japan is subsidizing “plant factories” that provide stable supplies of high-quality vegetables. The technology isn’t entirely “green”, but do consumers care?

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FMCG, Lifestyle Spending

Freebies Go Premium

Freebies Go Premium

A collaboration between a Suntory coffee brand and product designer Amadana takes Japanese gifts-with-purchase up a class.

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Beauty & Wellness, FMCG

Spanish Summer Citrus

Spanish Summer Citrus

Among the flavor palette of new beverages released for the Japanese summer is Limon & Nada, a Minute Maid import that promises a taste of “pressure-free” Mediterranean living.

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