Five by Fifty’s headquarters in Tokyo constantly tracks new products, features, flavors and categories emerging in Japan, the world’s most innovative market for FMCG. We produce bespoke reports for our clients covering food and beverages, flavors and fragrances, and household goods. We then work with each client to turn the insights and ideas we gather for them into new products, services and messages to apply not only in Japan, but also in South Korea, China and other emerging economies.