Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Innovation, Lifestyle Spending
Isetan department store in Shinjuku, Tokyo operates a successful section called “Isetan Girl,” which offers affordable fashion items, accessories, and interior goods aimed at Japanese women from mid-teens to early 20s. S
More..»Beauty & Wellness, FMCG
House Foods has released a new version of its drink Ukon no Chikara (“The Power of Turmeric”) with a cassis flavor and packaged in a pink bottle, in an obvious move to target female consumers.
More..»FMCG, Lifestyle Spending
The Kawasaki BE retail complex opened November 14, in the Kawasaki train station building. The new shopping center targets professional women in their 20s and 30s, with 126 retailers, including casual and fine dinning, interior goods shops, and cafes.
More..»Consumer Shifts, Lifestyle Spending
Modeled on the “Girls’ Night Out” events which originated in the US, shopping parties where women can browse products while enjoying drinks are catching on in Tokyo. The concept brings together three elements: sample products, low prices, and free drinks.
More..»Lifestyle Spending
It has become commonplace for trendy young Japanese women to utilize their mobiles for shopping. 87% of the users on their mobile portal “Girls Trendy” have made purchases on their phones in the past, according to Xavel, the company that operates the site.
More..»Beauty & Wellness, Lifestyle Spending
Poupee Girl, a fashion social networking site operated by Tokyo-based web firm CyberAgent, has won a devoted and quickly growing base of users since launching in March 2008.
More..»Consumer Shifts
OL is an acronym for “Office Lady,” a particularly Japanese expression for a female corporate employee whose responsibilities are mainly limited to clerical work and light administration.
More..»Innovation, Lifestyle Spending
Japan’s “Gothic Lolita” fashions, which blend Victorian, punk, and leather fetish and bondage influences, have captured attention around the world and influenced red carpet outfits at the Emmy Awards. However, this is hardly what the majority of young Japanese women are wearing.
More..»