travel « Five by Fifty

Browse Five by Fifty by Sector

Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”

[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.

Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com

Lifestyle Spending

The smart pricing policy of Singapore’s Quincy Hotel taps into price-conscious travelers’ demands for transparency.

More..»

Beauty & Wellness, Consumer Shifts, FMCG

Japanese women have been flying to Seoul and bulk-buying cosmetics. But with a less favorable exchange rate, how can South Koreans keep selling?

More..»

Beauty & Wellness, Consumer Shifts, FMCG, Innovation

Fashion dilemmas aside, face masks present a clear white space to utilize creatively.

More..»

Innovation

$London \$

London’s city planners want to replicate Tokyo’s Shibuya Crossing in the West End. It will be a sociological as well as logistical innovation for pedestrian management in the UK.

More..»

Consumer Shifts, Lifestyle Spending

For a long time we have known that Japanese in their 20s have less interest in traveling abroad than previous generations. But now that so many other formerly rich countries are going through Japan-style economic slums of their own, is this a pattern that we will see repeated worldwide?

More..»