Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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FMCG, Innovation
Morigana has released a new package for its chocolate snack Dars that includes a thermometer function…
More..»FMCG
Xylish, the gum brand from Meiji, has created cool new packaging for their boxed gum in a range of bright, eye-catching colors.
More..»FMCG
For a refreshing, minty bath you can now purchase bath crystals from Lotte’s Cool Mint chewing gum brand (although the product is manufactured by a different company).
More..»FMCG
Meiji has released the premium Fran Whipps, which have a whipped-cream textured coating, flavours come in caramel or strawberry.
More..»FMCG
A few years behind Pocky, Lotte has released their own product targeted at men, a bitter, salty version of the Toppo chocolate snack said to leave a spicy aftertaste!
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