Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Browse Five by Fifty by Sector
Consumer Shifts, Lifestyle Spending
We have entered a new economic era. A period when the adage ‘more is good’ no longer resonates and in which conspicuous consumption is starting to be viewed as repulsive amid the world’s harsh new realities.
More..»Lifestyle Spending
When Swedish fashion retailer H&M opened its first Japanese store in the upscale shopping district of Ginza, more than 5,000 people lined up to be the first in Japan to wear H&M goods. The fashionable, yet reasonably priced clothing has scored a hit with cost-conscious savvy savers admist an economic downturn in Japan.
More..»FMCG, Lifestyle Spending
Japan’s retailers have made a move toward private brands, or product lines that they develop and release under their own name. According to the Nikkei, close to 70% of all retailers now stock their own brands – and more than 60% plan to increase the number of products offered in the future.
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