Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Beauty & Wellness
Can’t justify taking an expensive Golden Week vacation? How about a luxury hair-wash instead?
More..»Beauty & Wellness
P&G Japan has released a premium diaper, in the hopes that as the Japanese are having fewer children, they are willing to spend more on each child.
More..»FMCG
In time for Valentine’s Day, Häagen-Dazs Japan has released limited editions of premium chocolates, made with couverture chocolate supplied by Belgian maker Barry Callebaut.
More..»Consumer Shifts, Lifestyle Spending
Continuing in the trend of marketing to the lucrative silver market, department stores in Japan have begun carrying designer canes and walking sticks, designed not only for function, but with an eye toward fashion.
More..»FMCG
Today Kirin releases to limited edition packages for its Kirin Lager brand, which is celebrating its 120th anniversary.
More..»FMCG
In September, Jinro released Aqua Blue, a new brand in its Seoksu mineral water line. The new products come during a time when mineral water sales are booming in Korea as the sale of bottled tea drinks slip. The move from bottle tea to mineral water might be linked to a recent consumer backlash against genetically modified ingredients, which appear in some tea drinks.
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