Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
We all need a shot of inspiration from time to time. Our newsletter delivers a selection of new marketing phenomena that can be easily digested in under a minute and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.
Browse Five by Fifty by Sector
Beauty & Wellness, Consumer Shifts
More and more businesses are responding to shifts in male consumer behavior, offering products and services for men that were once only for women.
More..»Beauty & Wellness, Consumer Shifts, FMCG, Innovation
Fashion dilemmas aside, face masks present a clear white space to utilize creatively.
More..»Innovation, Lifestyle Spending, Newsletter
As Japan’s experience in the 1990s shows, prolonged periods of slow economic growth make consumers rethink their spending priorities. They also force businesses to innovate.
More..»Beauty & Wellness, Newsletter
Shiseido has interviewed 10,000 women throughout Asia to find common factors in women’s conception of beauty to better market its Maquillage line.
More..»Consumer Shifts, Innovation
Innovation applies to cities as well as companies. Cities grow and develop: their citizen do too. Which cities are the Apple, Toyota and Google of the future?
More..»Consumer Shifts, Lifestyle Spending
We have entered a new economic era. A period when the adage ‘more is good’ no longer resonates and in which conspicuous consumption is starting to be viewed as repulsive amid the world’s harsh new realities.
More..»