Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
We all need a shot of inspiration from time to time. Our newsletter delivers a selection of new marketing phenomena that can be easily digested in under a minute and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.
Browse Five by Fifty by Sector
FMCG, Innovation
Morigana has released a new package for its chocolate snack Dars that includes a thermometer function…
More..»FMCG, Lifestyle Spending
Signs and packages with smatterings of English have long been ubiquitous in Korea. It seems young Koreans no longer find the attraction of English advertising copy, and marketers have been turning to more exotic languages such as French and Italian.
More..»
Lifestyle Spending
Premium cosmetics brands such as Clinique and Shiseido have been using black as the main color in package design and brand identity for their men’s cosmetics and beauty lines.
More..»FMCG
Nestle will soon release another innovation for its KitKat brand with this package that turns the product into a postal parcel. Add a message and address, attach a stamp and voila – an instant present.
More..»Innovation
It was a year ago when SoftBank introduced it’s Pantone series, offering a range of its mobile phone handsets in a range of 24 colors taken from the numbered Pantone color range.
More..»FMCG
The cherry blossom season starts in Tokyo on March 27th and ends around 10 days later when the petals fall to the ground.
More..»FMCG
Last year, Nissin introduced a new version of its classic instant noodle soup Cupnoodle in a new and somewhat flavor seafood and milk – an idea came from observing consumers who added milk to their cup noodles. The product was a huge success, and seems to have inspired a minor boom in milk.
More..»