Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Beauty & Wellness, Lifestyle Spending
Poupee Girl, a fashion social networking site operated by Tokyo-based web firm CyberAgent, has won a devoted and quickly growing base of users since launching in March 2008.
More..»Innovation
It was a year ago when SoftBank introduced it’s Pantone series, offering a range of its mobile phone handsets in a range of 24 colors taken from the numbered Pantone color range.
More..»Innovation
Computer text art in English speaking countries is the territory of software hackers, who use it to add untraceable tags to the cracked products they distribute. In Japan, however, it is used in e-mail advertisements and announcements from reputable companies.
More..»Innovation, Lifestyle Spending
Japan’s “Gothic Lolita” fashions, which blend Victorian, punk, and leather fetish and bondage influences, have captured attention around the world and influenced red carpet outfits at the Emmy Awards. However, this is hardly what the majority of young Japanese women are wearing.
More..»Innovation
Back in 2000, the Japanese mobile phone operator KDDI launched the au design project, where the company commissioned outside designers to come up with truly unique and attractive phones.
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