Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Consumer Shifts, Lifestyle Spending
Tokyo Girls Collection announces a theme for its next edition that encourages girls to shop their way out of the recessionary blues.
More..»Innovation
The App Store model gives Japan’s advertising behemoth Dentsu an idea of how to control mobile media.
More..»FMCG
An aggressive collaboration shows salarymen how to make time for two seemingly unrelated products that will support their busy work lives.
More..»Lifestyle Spending, Newsletter
Tokyo Girls Collection’s mobile-commerce fashion events have been highly successful. But now there is competition coming down the runway.
More..»Innovation, Lifestyle Spending
Following on a recent trend of tie-ups between mobile phone providers and fashion brands, SoftBank released a premium mobile phone made in collaboration with jeweler Tiffany.
More..»Innovation, Lifestyle Spending
Mobile provider SoftBank has unveiled high fashion handsets for ladies.
More..»Innovation
Jibun Ginko (“Personal Bank”) launched on June 18th, 2008 as a 50-50 joint venture of the Bank of Tokyo Mitsubishi UFJ and KDDI Corp, operator of the au mobile phone service, the second largest mobile provider in Japan.
More..»Lifestyle Spending
It has become commonplace for trendy young Japanese women to utilize their mobiles for shopping. 87% of the users on their mobile portal “Girls Trendy” have made purchases on their phones in the past, according to Xavel, the company that operates the site.
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