Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Browse Five by Fifty by Sector
Beauty & Wellness, Consumer Shifts
More and more businesses are responding to shifts in male consumer behavior, offering products and services for men that were once only for women.
More..»Consumer Shifts
A generational-shift toward informality will require companies to rethink how they communicate with employees.
More..»Consumer Shifts
Do low-spending males still matter? Yes. Because they are behaving more like women. And that means new opportunities for innovative products, services and messages. View our slideshow.
More..»Lifestyle Spending
Jeans Mate is a discount retailer of jeans and other casual apparel, with 108 locations around Japan, included 36 which operate 24 hours a day. A typical Jeans Mate shop has a tight floor plan, with products overflowing to displays on the sidewalk.
More..»FMCG
A few years behind Pocky, Lotte has released their own product targeted at men, a bitter, salty version of the Toppo chocolate snack said to leave a spicy aftertaste!
More..»Beauty & Wellness
Gatsby, a Japanese maker of skin and hair care products for men, recently released the “Extra Perfect Mask,” the first facial mask especially for men to go on the market in Japan.
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