Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
We all need a shot of inspiration from time to time. Our newsletter delivers a selection of new marketing phenomena that can be easily digested in under a minute and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.
Browse Five by Fifty by Sector
Innovation, Lifestyle Spending
Japan’s “Gothic Lolita” fashions, which blend Victorian, punk, and leather fetish and bondage influences, have captured attention around the world and influenced red carpet outfits at the Emmy Awards. However, this is hardly what the majority of young Japanese women are wearing.
More..»Consumer Shifts
An unfortunate stereotype holds that Japanese fathers are workaholics with no time for their children or outside interests and no fashion sense. That is all changing if a slew of popular magazines have anything to do with it. A number of recent “dad mags” offer advice to 40+ fathers on how to be fashionable, cool, [...]
More..»