Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Browse Five by Fifty by Sector
Innovation
The App Store model gives Japan’s advertising behemoth Dentsu an idea of how to control mobile media.
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Tokyo Girls Collection’s mobile-commerce fashion events have been highly successful. But now there is competition coming down the runway.
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The Japanese film “Lalapipo: A Lot of People,” currently in release, deals with young people struggling in a harsh economy, dreaming of jobs they are unlikely to get.
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Hisakazu Shimizu has made it his job to take ordinary items from day-to-day life and reshape them. As an industrial design artist at Canon, he has done this with his designs for popular cameras such as the Canon IXY. On the side, however, he does his own artwork, and seeks to bring through his own vision with his innovative works.
More..»Consumer Shifts
“Monster Parent” a new drama series on Fuji Television premiered yesterday. The story revolves around a female lawyer at a prestigious law firm who is summoned to a public school in the suburbs to help the board of education deal with a “monster parent.”
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With the success of his first single “Umi Yuki” (“Ocean Snow”) under his belt, tomorrow Jero will release his new mini-album, “covers,” featuring new versions of well-known enka songs.
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“Around 40″ tells the story of Satoko Ogata, a 39-year-old woman with a fulfilling job as a psychiatrist. Satisfied with her career and her close female friends, Satoko has never married.
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