Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
We all need a shot of inspiration from time to time. Our newsletter delivers a selection of new marketing phenomena that can be easily digested in under a minute and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.
Browse Five by Fifty by Sector
Lifestyle Spending
The National Museum of Emerging Science and Innovation in Tokyo’s aptly futuristic Odaiba, is holding a special exhibition “The Science of Aliens” from March 20 to June 16 2008.
More..»Consumer Shifts, Lifestyle Spending
The much-hyped final installment of popular Japanese movie series “Hana Yori Dango” (Boys Before Flowers) lends its hype to Japanese airline ANA
More..»
Consumer Shifts
Handicapped individuals can now tour Kyoto more easily with the help of an online community
More..»Lifestyle Spending
Boutique Hotel Jen opened in Hong Kong’s Western District on March 26. The hotel, which is independently run, has adopted an approachable philosophy in keeping with its name (which signifies the Confucian ideal of love and goodwill towards people).
More..»Innovation
Hong Kong-based Swire Properties has formed Swire Hotels to open four planned luxury hotels in Greater China. The first, the intriguingly named The Opposite House, will open in Beijing’s Sanlitun district this summer.
More..»Consumer Shifts, Lifestyle Spending
Theme restaurants abound in Japan. Whether you want to eat in a restaurant decked out as a prison, an elegant opera box, or be served by a waitress dressed as Alice in Wonderland, there’s a match for every whim.
More..»