Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Lifestyle Spending
The smart pricing policy of Singapore’s Quincy Hotel taps into price-conscious travelers’ demands for transparency.
More..»Beauty & Wellness, Consumer Shifts
Working out to look good isn’t enough for Japanese women, who are starting to set ambitious personal goals and making lifestyle-altering choices.
More..»Beauty & Wellness, Consumer Shifts
More and more businesses are responding to shifts in male consumer behavior, offering products and services for men that were once only for women.
More..»Innovation
London’s city planners want to replicate Tokyo’s Shibuya Crossing in the West End. It will be a sociological as well as logistical innovation for pedestrian management in the UK.
More..»Consumer Shifts, Lifestyle Spending
For a long time we have known that Japanese in their 20s have less interest in traveling abroad than previous generations. But now that so many other formerly rich countries are going through Japan-style economic slums of their own, is this a pattern that we will see repeated worldwide?
More..»Lifestyle Spending
Mattel, the maker of the popular Barbie doll, will be launching a new golf fashion line this fall in partnership with Sanei-International Corporation. Sanei directs an upscale line of Barbie clothing targeted at young women.
More..»Lifestyle Spending
Hisakazu Shimizu has made it his job to take ordinary items from day-to-day life and reshape them. As an industrial design artist at Canon, he has done this with his designs for popular cameras such as the Canon IXY. On the side, however, he does his own artwork, and seeks to bring through his own vision with his innovative works.
More..»Lifestyle Spending
Young Japanese in casual, earthy clothes look over items at a weekend flea market. Surprisingly, a cow pokes its head out from among the sellers. Billboards and food stalls from an Indian bazaar crop up in the background. The eye rescans the image while the mind tries to sort it all out. What parts are Tokyo and what parts are Mumbai?
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