Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Consumer Shifts, FMCG
The new ILOHAS bottled water from Coca-Cola Japan cuts down on packaging and creates a new disposal ritual to make consumers feel good about going “green”.
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Working out to look good isn’t enough for Japanese women, who are starting to set ambitious personal goals and making lifestyle-altering choices.
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A Tokyo exhibition by artists who came of age during Japan’s previous economic slump will offer a glimpse into how recessions affect creative mindsets.
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A generational-shift toward informality will require companies to rethink how they communicate with employees.
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