Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
We all need a shot of inspiration from time to time. Our newsletter, “5 Stories/50 Seconds” delivers five new phenomena that can be easily digested in under a minute, and help you with your business. To receive our newsletter, fill in your name, company, and corporate e-mail below and click “send”. For more immediate updates on what’s happening in Tokyo please follow us on Twitter.
Browse Five by Fifty by Sector
Consumer Shifts, Lifestyle Spending
Tokyo Girls Collection announces a theme for its next edition that encourages girls to shop their way out of the recessionary blues.
More..»Innovation
The App Store model gives Japan’s advertising behemoth Dentsu an idea of how to control mobile media.
More..»Consumer Shifts, FMCG
The fast food giant’s Japan Rose-Color Project gives recession-weary consumers a reason to be cheerful.
More..»Lifestyle Spending
Japanese men who dress to impress may want to ask for hints when it comes to color.
More..»Beauty & Wellness, Innovation
Japan is subsidizing “plant factories” that provide stable supplies of high-quality vegetables. The technology isn’t entirely “green”, but do consumers care?
More..»FMCG, Lifestyle Spending
A collaboration between a Suntory coffee brand and product designer Amadana takes Japanese gifts-with-purchase up a class.
More..»Beauty & Wellness, FMCG
Among the flavor palette of new beverages released for the Japanese summer is Limon & Nada, a Minute Maid import that promises a taste of “pressure-free” Mediterranean living.
More..»
