Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Consumer Shifts, Newsletter
Consumers are increasingly opting to stay home and practice self-enriching hobbies, such as cooking with the family, making clothes and growing food.
More..»Beauty & Wellness, Innovation
Since 2004, Panasonic has been selling a lineup of beauty appliances that generate nano-sized steam particles to moisturize facial skin, offering Japanese women an affordable way to replicate the beauty salon experience at home.
More..»Beauty & Wellness
P&G Japan has released a premium diaper, in the hopes that as the Japanese are having fewer children, they are willing to spend more on each child.
More..»FMCG, Innovation
This manga character was designed to market laundry detergent.
Household goods manufacturer Lion is using a fictional comic book character to advertise its Acron laundry detergent, which has two new scents, deodorant green and floral bouquet. The character developed especially for the product by Yukari Ichijou, one of the most famous artists manga for young woman.
Consumer Shifts, Lifestyle Spending
Modeled on the “Girls’ Night Out” events which originated in the US, shopping parties where women can browse products while enjoying drinks are catching on in Tokyo. The concept brings together three elements: sample products, low prices, and free drinks.
More..»FMCG
Bandai has teamed up with Lotte to release a range of bath tablets in 6 of their popular gum flavours including blueberry, green mint and coffee.
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