Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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FMCG, Lifestyle Spending
A collaboration between a Suntory coffee brand and product designer Amadana takes Japanese gifts-with-purchase up a class.
More..»Innovation
Asahi has relased a soft drink with a product name that translates as “Emergency Rations for Waking Up,” printed in bold on a bright yellow background.
More..»FMCG
Snack maker Morinaga has released a its Dars chocolate bar in a new package intentionally printed backwards, as part of a clever Valentine’s Day promotional campaign.
More..»Innovation
A new environmentally-friendly sightseeing boat is operating in Lake Biwa, the largest fresh water lake in Japan, and a popular vacation site.
More..»FMCG
Morinaga has released two chocolate snacks marketed to students studying for college entrance exams, which are held every January.
More..»FMCG
Toymaker Bandai has released “Beer Shampoo,” a hair and body shampoo packaged in a plastic bottle that resembles a beer bottle.
More..»FMCG, Innovation
This manga character was designed to market laundry detergent.
Household goods manufacturer Lion is using a fictional comic book character to advertise its Acron laundry detergent, which has two new scents, deodorant green and floral bouquet. The character developed especially for the product by Yukari Ichijou, one of the most famous artists manga for young woman.
FMCG, Innovation
Morigana has released a new package for its chocolate snack Dars that includes a thermometer function…
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