Asian Consumer Intellegence
Nissan will add noise to its new electric car, the Leaf, to make it sound like cars in the cult movie Blade Runner. The sound makes the cars safer, so pedestrians can hear them coming, but will also act as a powerful marketing too, making the vehicles instantly recognizable, even if they are out of sight. i.e “That sounds like a socially responsible, trend-forward driver!”
[pinktext IDEA POTENTIAL:] Nissan has taken what was a dull safety problem and turned it into a fascinating opportunity to brand the leaf as a futuristic vehicle that will garner interest from anyone it passes. A true lesson in sensory marketing.
Nissan Leaf, due for release in Japan/US/Europe in 2010. http://www.nissan-zeroemission.com
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Consumer Shifts, Innovation
Toys that allow children to try their hands at making real food – from chocolate snacks and ice cream to bread and sushi rolls – have achieved remarkable success in Japan.
More..»Beauty & Wellness, Innovation
Since 2004, Panasonic has been selling a lineup of beauty appliances that generate nano-sized steam particles to moisturize facial skin, offering Japanese women an affordable way to replicate the beauty salon experience at home.
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Innovation
Kobe’s supercomputer is positioned as one of Japan’s fundamental national technologies to support the development of Japanese science, technology and industry in the future, supported by the government.
More..»Consumer Shifts, Innovation, Lifestyle Spending
A recent used camera fair was held in a Tokyo department store, bringing dozens of antique camera dealers together with thousands of camera fans over the course of a week.
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